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Nurture is a nonprofit with fiscal sponsorship by Mission Asset Fund (MAF). MAF is a Community Development Financial Institution (CDFI) with deep expertise in equitably delivering innovative tech-forward services.


Nurture’s service delivery model is anchored by partnerships with local stakeholders in child care deserts. Through app-based instructional content, virtual support, and facilitated access to capital and services, Nurture extends the capacity of partner programs to achieve their missions.


Nurture’s financial model relies on philanthropic support for designing and evaluating new services while leveraging public funding streams—workforce, entrepreneurship, and early care and education—to support ongoing service delivery to entrepreneurs.

Nurture’s evolving business content, which builds on decades wisdom and insights from the child care, small business development, and workforce development fields, is co-created with entrepreneurs. Through human-centered design cycles, we iteratively develop and hone the content and delivery to maximize effectiveness with marginalized entrepreneurs.


Jennifer Brooks

Jennifer Brooks

Founder and CEO

Read about Jennifer

Crystal Quiñonez

Lead Coach


Read about Crystal

Crystal Quinonez
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