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FIRST STEPS
- Decide if you want to advertise with Google, Facebook, or both
- For Google, set up Google Account if you don't already have one, then from Google Ads homepage, click Start Now and follow the prompts
- For Facebook, create a Business Page if you don't already have one, then read or watch the video and follow the prompts
- Not essential, but a good idea to have a landing webpage where your ads can direct customers to visit for more information
Online Advertising
- Ads that show up either at the top of Google search results or in your target customers' Facebook newsfeed
- Ads show up just for potential customers in your target market based on, for example, age, gender, income, interests
- Reaches parents who may be looking for child care
- Ability to assess how well ads are performing and continuously improve your marketing
- Your target market within the broader community
- Seeing
- Reading
- Interacting
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