FIRST STEPS
- Write a pitch script based on your program description
- Record a professional, positive voicemail message
- Make sure your message is delivered consistently: Train your family to be good ambassadors when they answer the phone or the door
- First impressions are important: When parents tour, consider your home's "curb appeal," ensure your entryway is uncluttered and welcoming
- Consider creating a referral bonus program
Word-of-Mouth Marketing
- In-person
- By phone
- Friend-of-a-friend