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Word-of-Mouth Marketing

FIRST STEPS

  • Write a pitch script based on your program description
  • Record a professional, positive voicemail message
  • Make sure your message is delivered consistently: Train your family to be good ambassadors when they answer the phone or the door
  • First impressions are important: When parents tour, consider your home's "curb appeal," ensure your entryway is uncluttered and welcoming
  • Consider creating a referral bonus program

 

Word-of-Mouth Marketing

    • In-person
    • By phone
    • Friend-of-a-friend
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